Area 2071

Launch / Brand Experience ⟶ 2017-2018

Creative Direction » Exposition Design 
for The Executive Office, Dubai, UAE

 

TArea 2071 is a space that attracts the world’s best talent.  A platform that nurtures creativity and helps cross-pollinate. The opportunity was right in-front of us — by using the logo as a way of building an exposition, it enabled for the team to truly create a unique brand experience in totality.

 

With the structure built out of sheer metal and foldable door hinges, it converted into a pop-up store for all the brand merchandise, while the 'tunnel' created a space to explain more about the initiative.

From Logo to Exposition

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Interact here

Launch Video

Explainer

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MADE IN DUBAI, UNITED ARAB EMIRATES
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