Cadillac Hotel Dubai

Launch / Brand Experience / Sole DXB ⟶ 2018

Creative Direction » Brand Experience
for Cadillac Arabia, Dubai, UAE

 

Cadillac selected SOLE DXB for the exclusive regional launch of the all-new XT4. We asked ourselves, what if guests could 'check in' to a world of Cadillac and 'check out' from the conventional shoe fair. The 'Cadillac Hotel' introduced a unique guest experience that off an hotel — from a premium concierge check-in experience all the way to a pool ready for Instagram. The response was phenomenal.

 

The team further curated the experience, one phase at a time, bringing each space to life, with its own flair that tied directly to the experiences that off the XT4. For instance, parts of the hotel experience drove guests into lobby's that emulated the driving experience of the XT4 - from Suspension to Safety lobby exhibits.

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