Smart Dubai — Future Now
Brand Experience ⟶ 2018
Creative Direction » Spatial Design
for Smart Dubai (Digital Dubai)
After the success experienced at GITEX 2018 — Inspiring Future Realities, we were tasked to minimize and consolidate the experience for mobile activations.
The use of compressed wood, anchored by bold black beams, wrapped by the brand experience fabrics invited visitors to step into a world of tranquility and brand messaging.
MADE IN DUBAI, UNITED ARAB EMIRATES
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