INTERFAITH ALLIANCE — EXPOSITION

Interfaith Alliance

Exposition ⟶ 2018

Creative Direction » Design Architecture
for Ministry of Interior, Abu Dhabi, UAE

The Interfaith Alliance was keen in developing an exposition that could best explain some of the woe's of child abuse in the digital world. The idea was to execute a simple and effective design that represented the fragility of innocent children, boxed in by the evil snares of today's social online world.

The logo is artfully crafted together in English and Arabic typography, leveraging the 'O' as a pivotal element rightfully coined as the 'collaborator'. The logo is anchored on a robust grid system, enabling seamless transitions across both languages. With the emblematic identity in place, the experiential design aligns hamoniously with the overarching creative direciton of the event, culminating in a truly immersive and compelling experience.

Five sets that explain child abuse

Set 1: What

This set provides details on online child sexual abuse and exploitation and its types, such as sexting, grooming, sextortion, cyberbullying, etc. It provides statistics on online child to viewers on the size of the problem.

Set 2: Who

This set talks about the short-term and long- term harm caused to children by sexual abuse, and the impact caused to the social and economic development of their countries. It also contains quotations from child victims of online sexual abuse.

Set 3: Where

This set talks about how online child sexual abuse and exploitation has become a borderless crime due to the use of technology. It also aims to dispel some of the common myths associated with child sexual abuse.

Set 4: How

This set talks about the influence and reach of faith leaders within their communities. It also covers the role that they can play in combatting online sexual abuse and exploitation of children.

Set 5: Why

This set outlines the journey to Abu Dhabi, including key milestones along the way, the partners who supported the event. It also provides a summary of the 6 pre-event workshops conducted in different parts of the world in the run-up to the Abu Dhabi event.