PALMWOOD – TYRON MENEZES

Palmwood

Launch / Brand Experience ⟶ 2017—2018

Creative Direction » Spatial Design » Digital Content Dev
for The Executive Office, Dubai, UAE

Palmwood is a creative organization founded by the UAE Government. Building on a deep-rooted tradition of collaboration, Palmwood works with partners dedicated to curiosity, creativity and co-creation. We aim to improve lives in the UAE and beyond. We are a design-led movement creating new solutions for governments and organizations, developing creative capabilities in the people of the UAE, and opening up new conversations about what is possible through design.

Echoing the design across the launch of the project was key to introducing the brand simultaneously. By softly wrapping all architecture with fabric and masking off the space with low-polygonal shapes, we created a space amidst a high foot-fall area and enclosed the experience to a private and immersive one. The origami tree to the hands-on painting exercise, were all devised to bring people closer to the brand.