SMART DUBAI – GITEX – TYRON MENEZES

SMART DUBAI - GITEX

Brand Experience ⟶ 2018

Creative Direction » Spatial Design » Structural Design

for Smart Dubai (Digital Dubai)

In an exhibition where technology is triumphed with the boldest and biggest technology stands, it was imperative to create something that looked in the other direction. The use of compressed wood, anchored by bold black beams, wrapped by the brand experience fabrics invited visitors to step into a world of tranquility and messaging. The fundamental design that was created in the 2018 edition continued to be a benchmark for it's future iterations.

The Smart Dubai stand represents the Government of Dubai with a contemporary look, grounded by sustainable materials — making stakeholders and delegates feel in tune with natural elements masked by ubiquitous technology across the exhibit.