Mubadala F1 Reception, Abu Dhabi

Mubadala F1 Reception, Abu Dhabi (Moments): creative direction and strategy by Tyron Menezes, a Dubai-based creative director for live experiences, summits, pavilions and brand platforms.

Moments. Creative direction: Tyron Menezes, creative director and strategist, Dubai.

The full case study is private and shared with invited clients.

Tyron Menezes

Strategy + Creative

Tyron Menezes, creative director and strategist in Dubai. Summits, pavilions and live experiences for governments, global forums and brands, among them the World Economic Forum, Dubai Future Forum and Investopia.

About

Hello, I’m Ty. I help heads of state, CEOs and the odd procurement team look up from their phones.

Summits, pavilions and launches, made from Dubai. Once, a hotel for a car.

There’s more, and it’s funnier, behind the door.
Lanyards on request. Say hello

Stages

Summits, forums and congresses. Somebody important, a microphone, and no second take.

Spaces

Pavilions, houses and stands. Four walls, one message, and a queue outside.

Moments

Launches, galas and award nights. It happens once, so it had better land.

Clientele

Governments, authorities, institutions and brands. Some you’ll know.

Public Sector & Authorities

Innovation, Space & Future

Arts, Culture & Community

Hospitality & Leisure

Automotive & Aviation

Consumer & Retail

Food & Beverage

Government & Ministries

Global Summits & Forums

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