Noor Energy 1, Dubai

Tyron Menezes made the journey, the show and its films, the sound and the 46-metre screen that opened onto the field for the inauguration of Noor Energy 1, DEWA's 950 MW Phase IV of the Mohammed bin Rashid Al Maktoum Solar Park, in December 2023 during COP28.

Moments. Creative direction: Tyron Menezes, creative director and strategist, Dubai.

The full case study is private and shared with invited clients.

Tyron Menezes

Strategy + Creative

Tyron Menezes, experiential creative director in Dubai. Summits, pavilions and live experiences for governments, global forums and brands: the World Government Summit, Dubai Future Forum, the UAE Pavilion at Davos and Investopia.

About

Hello, I’m Ty. I help heads of state, CEOs and the odd procurement team look up from their phones.

Summits, pavilions and launches, made from Dubai. Once, a hotel for a car.

There’s more, and it’s funnier, behind the door.
Lanyards on request. Say hello

Platforms

Summits, forums and congresses. Somebody important, a microphone, and no second take.

Spaces

Pavilions, houses and stands. Four walls, one message, and a queue outside.

Moments

Launches, galas and award nights. It happens once, so it had better land.

Clientele

Governments, authorities, institutions and brands. Some you’ll know.

Government & Ministries

Public Sector & Authorities

Innovation, Space & Future

Global Summits & Forums

Arts, Culture & Community

Hospitality & Leisure

Automotive & Aviation

Consumer & Retail

Food & Beverage

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